How to Encourage QR Code Ordering Culture Among Your Customers

How to Encourage QR Code Ordering Culture Among Your Customers

In today’s fast-paced, tech-driven world, QR code ordering has become a key part of the customer experience in restaurants.

But technology alone isn’t enough — even the smartest system will fail if it's not used effectively.

One of the biggest challenges some restaurants face is that customers don’t notice the QR code or don’t realize they can order through it.

So how can restaurants promote a QR code ordering culture and turn it into a natural, preferred behavior?

1. Make the QR Code Stand Out and Look Appealing

A common mistake is using small, unclear QR code stands that customers easily overlook. The solution is:

• Use elegant, slightly elevated stands placed at the center of the table.
• Choose colors that match your brand while helping the QR code itself stand out.
• Avoid just sticking the code on glass or the table without any guidance — it gets ignored.

2. Use Clear Call-to-Action Phrases Like “Scan & Order”

The QR code alone isn’t enough. It should be accompanied by a direct, action-oriented message, such as:

• “Scan & Order”
• “Order now from your phone”
• “Your meal is just one scan away”

These simple phrases encourage interaction and remove hesitation.

3. Make the QR Code Part of the Table Experience

Instead of treating the QR code as a secondary item, integrate it into the overall table design:

• Use stands that include appetizing images of your dishes alongside the QR code.
• Add aesthetic touches like soft lighting or a wooden base.
• Place the QR code on a stylish display next to napkins or condiments.

The more visually integrated and eye-catching it is, the more likely it gets used.

4. Train Staff to Guide Customers

The role of your staff doesn’t end at seating the guest. A simple verbal cue can have a big impact, like:

“You can order whatever you like directly from your phone — just scan the QR code on the table.”

Especially for first-time visitors, this small effort makes a big difference.

5. Use Visual Prompts and Icons

Enhance the QR stand with visual cues that grab attention:

• Add a smartphone icon next to the QR code.
• Show mini-icons or photos of tasty dishes available.
• Use phrases like “No waiting” or “One-tap ordering”.

These elements make the purpose of the QR code more intuitive.

6. Offer Discounts or Incentives for QR Orders

Encourage adoption through simple rewards:

• 5% discount when ordering via QR code.
• Free drink with your first digital order.
• Loyalty points for ordering through the digital menu.

These small perks go a long way in building habits.

7. Don’t Forget External Spaces Like the Parking Lot

Expand QR code access beyond the table:

• Place clear QR code stands in parking areas.
• Add them to drive-thru lanes.
• Use them in waiting zones outside the restaurant.

The more opportunities a customer has to scan, the more likely they are to use it.

Conclusion: Culture Starts with the Details

Promoting QR code ordering isn’t just about technology — it’s about design, communication, and the overall customer journey.

When customers feel that ordering via QR is easy, clear, and fast, they’ll adopt it as a habit.

Start with the small details — and you’ll see a big difference.